The Age of the Specialist: Running a Niche Design Business

Instead of working for anyone and everyone, what if your company served a niche market? In an increasingly crowded field, many freelancers are finding success by focusing on a niche market. Settling on a niche can be a little intimidating at first, but on the other side is a business with more clients, higher rates, and more efficient workflow. If you’re a freelancer that has worked in every industry under the sun, yet can’t shake the feeling that your business could be something…more, this is your session. Hopefully, you’ll walk away inspired enough to come up with a brand new business model!

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